when business stalls
Posted By admin on June 19, 2009
I might have mentioned previously that business is slow for me. It’s true, for a number of reasons. While the recession really has wreaked havoc amongst my client base, the simple fact of the matter is that I do not have enough time these days to actively (and aggressively) pursue new leads. Sounds like a cop out eh? I agree for the most part, but here it is:
I spent all of last year starting and building my small business, I spent oodles of money on equipment, insurance, licences and marketing. Oodles! I had a modestly successful year, but at the end of it we realized that I needed to bring in more income in order to make ends meet. So back to work I went as a temp. Seven months later, here I am, still temping.
I work out most days after work as part of my “get healthier” campaign. It seems to be working, I’m looking fitter most days, although sometimes I overdo it and I get a sharp reminder that I am not healthy yet (I have some ongoing issues that affect my stamina and strength). After work I head home, we do some chores, make dinner, eat and then relax for a little. But this time its well after 7 or 7:30pm. If I am lucky, I spend an hour catching up on emails and/or trying out some lighting/photo stuff. By then its time to call it a day, we watch tv or read or surf, then its off to bed. For me to call customers and leave messages by then would just be counterproductive.
Weekends allow me some freedom to do some photo shoots to keep my hand in. I’ve been lucky to have some good friends who pose, plus a few places that ocassionally allow me to shoot their products for stock and practice. I have also been somewhat lucky at my temp job. I do some volunteer photography and also a paid gig here and there. So there is work, and I do look for it. Just not as hard as last year.
I’ve also gotten some repeat work from customers including some events. I’m getting fairly profficient with event shooting. Still not as expert as I’d like to be, but good enough to show the difference between pro and amateur.
What does it all mean? Well, we have some big plans in the next few years that require me to work consistently for now. I’ll still do as many photo related things that I can, but even photography is taking a bit of a backburner to work. Obviously, if I can find a full time photo gig I’ll jump at it, as I do with any other photo gigs that I can do outside of work.
I’m also in with a stock agency that specializes in construction and industrial shots. They like my photos and I have a small, relatively unexplored niche that they (and I) hope to tap into with their customers. I’ve just given them my first submission (no fancy FTP programs for them, its a DVD off to the UK full of images). Now I wait and go get more photos to submit.
Also, after a depressing winter without taking many photos, I’ve decided to enroll in the Strobist bootcamp this season. The hard part is finding another photog who wants to collaborate (some assignments require 2 photographers if at all possible). If you’re local and interested, drop me a line!
